In this digital era we live in, it’s easy to forget about old marketing methods, but Adweek has an interesting article about low-budget marketing methods that can still work today sometimes better than more modern approaches.
A restaurant named Cluck-U sent out some folks in chicken suits to promote their establishment and branding, and it’s worked wonders. “Twenty-five percent of what we bring in,” says Cluck-U CEO J.P. Haddad, “is because of those chickens.”
Stop and think about that for a second. This is the age of Web 2.0, of iPods and iPhones, Twitter and Facebook. Brands have learned to harness just about every high-tech advancement in our lives and press it to the service of marketing and advertising. So what’s it say when a dude in a chicken suit still works just great writes Adweek. It says that smart brands are still conscious of the power of low-tech marketing in the overall mix. At a time of shrunken budgets and media clutter, many brands have discovered that sometimes the old-school ideas still work very well — even better, in some cases, because the public hasn’t seen them used in a while. All of which has given way to a renaissance of ideas like sandwich boards, balloon messaging, in-store taste tests and other grassroots gambits that the Web age was supposed to have rendered irrelevant. Instead, such decidedly analog methods are being trotted out and made over as companies big and small realize they can get more bang for their limited advertising bucks with the tried-and-true marketing methods of bygone eras.
