When it comes to making a dent in the video game market, the team at OUYA means serious business. Initial units of the $99 console shipped earlier this summer to various retailers in the hopes of attracting an audience with its competitive price and array of free games. Some Kickstarter backers who funded the Android-based system found themselves receiving their units after it shipped to retailers, but OUYA is making up the mistake to their most passionate supporters with a new program.

OUYA has provided these early Kickstarter backers with not only an apology, but also a credit that allows them to purchase whatever games and apps they wish on the service. A credit of $13.37 is available through code activation on the company’s Discovery Store.

“It wasn’t OK that some of you-our most loyal supporters-didn’t get your Ouya until after it was on store shelves,” said OUYA CEO Julie Uhrman.

Early reports indicate that OUYA is having trouble when it comes to game sales, with only 27 percent of system owners making an actual purchase through the Discovery Store, but this gesture may improve those statistics.

Source: GamesIndustry International