https://youtube.com/watch?v=Go9rf9GmYpM
Pepsi Max set up an AR experience at a bus shelter on New Oxford Street in London, showing events like a giant robot crashing through the street to a passer by being abducted by flying saucers. It’s a clever use of the technology, and they even show people figuring the trick out and having fun with it.
Source: AdWeek.com