PlayHaven, the leading lifetime value (LTV) maximization platform for mobile games, announced today the addition of the team from Staq.io, a game management platform featuring advanced, real-time analytics.
With deep expertise in big data, the Staq.io team built a unique technology that helps game developers capture critical player data — providing them with real-time actionable insights and powerful testing capabilities. The acquisition of the Staq.io team enables PlayHaven to accelerate development of its data analysis capabilities that are critical to game developers launching user engagement and monetization campaigns.
“Staq.io built a truly innovative technology and we see this as a huge step forward in our mission to help developers solve the challenges unique to mobile gaming,” said Andy Yang, CEO at PlayHaven. “We both believe that real-time data analysis — particularly in the fast-changing environment of mobile — is the foundation for lifetime value maximization and look forward to helping developers capture all of their opportunities.”
With the speed at which user behavior is changing, mobile developers need real-time insights so they can take immediate action that will meaningfully impact game performance. PlayHaven aims to narrow the gap between insights and action.
“We started Staq.io with the goal of bringing valuable insights to developers struggling to make sense of their users and understanding how they want to be engaged,” said Massimo Andreasi Bassi, CEO of Staq.io. “Data is core to every game developer’s success and we’re excited to join forces with PlayHaven where we will continue solving the same set of problems we’re passionate about.”
Since announcing its latest round of funding in November 2012, PlayHaven has hired key executives from Google and Rovio, grown its employee base by more than 100 percent and opened operations in Europe. With 400 percent year-over-year network growth, PlayHaven now tracks more than 10 billion in-game events each month.
