Sony Computer Entertainment America has launched a new loyalty program called PlayStation Rewards. Starting out as an invitation-only beta for PlayStation Plus early adopters and Gamer Advisory Panel members, there will be multiple award tiers depending on how quickly they buy new games, purchase content in PlayStation Store or Home, download PlayStation Network video content, and take surveys. Rewards include PSN avatars, dynamic themes, PlayStation Home content, and entries into sweepstakes and giveaways.

“PlayStation’s most important asset is its loyal fans and PlayStation Rewards gives us an opportunity to show our appreciation for their amazing passion and desire to continually evolve the gaming world,” said Susan Panico, senior director, PlayStation Network. “We can’t thank our fans enough for the feedback they have given us over the years and look forward to even more dialog to help us evolve PlayStation Rewards to make it the best possible loyalty program it can be.”