One of the biggest and most pleasant surprises of E3 was the revelation that the PS Vita would be priced as low as $249. According to SCE Worldwide Studios president Shuhei Yoshida, that was a goal of the company from the start.
“Going through the PlayStation 3 experience was difficult for all of us involved,” said Yoshida. “So when we started working on PS Vita three years ago we set goals, and one of those goals was to hit the $249 price point, 249 from the very, very beginning. That was springtime 2008.
“The difference was the timing of the Worldwide Studios’ and game team’s involvement in the process. We were involved in Vita development before we made the decision on what kind of CPU and GPU to use, he added. “That shows how long we’ve been involved and we were there all the time when the SCEI hardware guys got their hands on the components. In the past, up to the PlayStation 3, they kept everything behind closed doors, even from ourselves, and making decisions based on their inspirations from a mostly hardware engineering standpoint.”
Source: GamesIndustry.biz
