Sony announced at the recent IFA consumer electronics conference that their music, video and PSN services will all fall under the new Sony Entertainment Network banner. Sony executive deputy president Kaz Hirai indicated that this will allow Sony device users (including the PS3 and PSP) will be able to experience their entertainment in a more streamlined fashion.

Part of the change over will mean the Qriocity name is retired; instead, the music and video-on-demand services now referred as “Music Unlimited” and “Video Unlimited.” Partner services such as Hulu Plus, Netflix, and Pandora will maintain separate log-ins under the Entertainment Network brand.

Source: Engadget