Chiquita has managed to get sweet brand placement in Sega’s Super Monkey Ball: Step & Roll for Nintendo Wii, reports Cincinnati Enquirer. The company’s iconic Chiquita sticker will appear on bananas used as energy by the game s monkey characters. Chiquita called the plug for its product in the Wii Balance Board driven game a promotion of healthy snacking in a fun exercise game. The paper says the deal didn’t involve dollars, and that the in-game ad effort for Cincinnati-based Chiquita comes after the company launched its first TV ad campaign in more than twenty years. Read more at Cincinnati Enquirer.
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