Flipboard has been great at bringing online and print magazine content together in one app in what amounts to a reader’s Shangri-la. Now their plans to monetize are making the app worth the download alone. Imagine a one-stop, Pinterest-esque, curated shopping experience. That’s exactly what Flipboard hopes to achieve with their new launch of a ‘Shopping’ category. Flipboard isn’t just a content experience anymore, it’s a bonafide shopping app.

Users can find, collect, and finally buy the products on their wishlists like it’s your own personal catalog. With shopping as its own category in the user experience of the app, there’s no extra intrusive ads. Items that users curate for themselves can be shared with others, making things like Christmas wishlists and bridal registries more visually appealing and adding direct ways to buy.

Flipboard has even gotten celebrity chef Daniel Boulud and actress Alyssa Milano as curators for their own catalogs. Who wouldn’t want to know what’s on Boulud’s wishlist

To expand this new service beyond the app, Flipboard has also launched the “flip.it” bookmarklet so you can add products from the browser you use from practically anywhere you shop online. Flipboard also hopes to entice others to shop and share their wish lists on Twitter with the hashtag #FlipShopping.

It’s evident that Flipboard would like to follow in the successful steps of Pinterest, who added promoted pins and product pins this past year.

Source: Flipboard