While doing the daily rounds, we came across this YouTube video promoting the new Colgate Wisp, a mini brush and toothpick.
It should be pretty tough to market something as mundane as a portable toothbrush, but Colgate tapped Black20 Studios to create a spoof based on those popular Slap Chop informercials.
This is a smart way to tap into an Internet meme and get some viral promotion, but also to quickly create an advertisement since most of the creative brainstorming is done except for identifying what should be spoofed.
Take a look at the ad here, and place your bets on what s up next: Keyboard Cat or Santa Cruz lady {links no longer active}.
