Writing for iMedia Connection, Drew Hubbard outlines five common mistakes brands have made in the way they use or in some cases don’t use social media networks.  Failure to moderate, failure to respond, misidentifying failures; the word fail colors his piece, as do a few cringe-worthy examples.  Throughout it, Hubbard’s arguments and examples manage to highlight one thing: whether it s companies or celebrities, the culprits might have known better if they understood the nature of social media.

Read Drew Hubbard’s article at iMedia Connection {link no longer active}.