Rumors have been rampant that Sony Ericsson has been working on a PlayStation branded smartphone since images of the supposed device were posted on Engadget. For his part, Sony Ericsson CEO Bert Nordberg doesn’t seem to be against such an idea.
“There’s a lot of smoke, and I tell you there must be a fire somewhere,” said Nordberg. “Sony has an extremely strong offering in the gaming market, and that’s very interesting.”
With the Android market getting more and more crowded, the PlayStation branding might help serve as a differentiator. “Sony is of course a very strong brand, and why shouldn’t we use that ” Mr. Nordberg asked. “Gaming, including content, is a very interesting proposition.”
Source: Wall Street Journal
