Square Enix has announced that they will be sponsoring the TV series Spartacus to promote Dungeon Siege III. The show is running on Sky 1, with each episode is book ended by 15-second identifications for the brand, along with with six five-second sponsorship spots opening and closing every ad break.
“Spartacus is a great creative fit for Dungeon Siege III and gives us a fantastic platform to put the game in front of a large male audience,” said Square Enix senior product manager Grant Tasker. “It’s the perfect way to kick-start our pre-order campaign well in advance of the May release. Fans of Spartacus will find Dungeon Siege III a fantastic experience either alone or with friends.”
“The Dungeon Siege brand has a tremendous pedigree spanning nearly 10 years, gathering loyal fans and a solid brand recognition,” he added. “This is the first game from the series to be published by Square Enix and as such it s an incredibly important release for us, as is evidenced by our marketing support for the new title.”
Source: MCV
