As reported in Washington Post, Nielsen ratings show this year’s Super Bowl is the most watched television program in history.  Nielsen said 106.5 million people watched Sunday night’s game, beating the previous Super Bowl viewership record of 99 million notched during last year s contest.  The total viewers also just nudged out the all-time TV record, set 27 years ago when 106 million tuned in to the season finale of M*A*S*H*.”  Read more at Washington Post.


Elsewhere, Adweek reports on statistics released by Kantar Media showing that this Super Bowl also managed a record for ads aired.  The firm said CBS aired nearly 48 minutes of commercial messages during the game, nearly three minutes greater than last year.  That comprised 41 advertisers airing 66 messages, including sponsor plugs from NFL and CBS.  Kantar lists this year s top four advertisers as Anheuser-Busch, Hyundai, Coca-Cola and PepsiCo, saying they accounted for a quarter of paid ad time.  The firm also cited another record set this year by the portion of participating Super Bowl advertisers, at 63 percent, that aren t among top 200 US advertisers.  Read more at Adweek {link no longer active}.