A game industry study shows that seven out of ten parents check game ratings prior to purchase, reports Gamesindustry.biz. The study was conducted by Activision and researcher The Harrison Group as part of the Ratings Are Not a Game initiative. The group surveyed 1,200 game players and their parents. It found that 82 percent of parents and 75 percent of children are familiar with the game ratings system, and that 63 percent of the parents surveyed said they also play games. Among other findings, 76 percent of parents said gaming was a comfortable part of their family lifestyle, and 52 percent of parents who play games spent time doing so with their children. Read more at Gamesindustry.biz.