Take-Two CEO Ben Feder has said that his company is looking to tap into bigger markets and grow its audience through online and social game offerings. His comments were made to investors at the FBR Capital Markets conference and reported in Gamesindustry.biz.
Feder said social nets will attract a true mass audience for games, pointing to his company s plan to bring Sid Meier’s Civilization franchise to Facebook in 2010. He also highlighted his company’s partnership with China game operator Tencent on an online version of NBA 2K targeted to Asia as an effort in growing its audience there. Feder added that he expects better performance for Take-Two in 2010 based on big console game releases BioShock 2, Red Dead Redemption, Max Payne 3 and Mafia 2.
Read more at Gamesindustry.biz.