Since it’s done such a good job parodying news sites across the Internet anyway, The Onion has decided to go forth and do the same thing with brand-oriented websites.
Onion News Network host Jim Haggerty has confirmed that the company will launch a new website called Clickhole.com in June, which will enable “content and sponsored posts side by side, with barely any distinction between them.”
The site will include such examples as “Which pizza should I have for dinner tonight (presented by Pizza Hut),” “The aww factor: A video titled ‘What this adorable little girl says will melt your heart.’ (It’s actually a cogent explanation of how brands monetize adorable little kids, as spoken by an adorable little kid.)” and a “photo slide show with no words: ‘six kinds of hay'”, among others.
One of the quotes featured in their videos states, “Nelson Mandela, as he lay on his death bed said, ‘My greatest regret is that I never generated buzz, and expanded my brand’s reach through a cross-promotional digital partnership with a major lifestyle brand with strong appeal among Millennials such as Pringles, or Old Navy. I have wasted my life.”
Obviously, the site is going for a more comedic take on branding sites.