Every year there s a different Internet phenomenon, whether it be YouTube, Twitter or Facebook, so it can be hard to keep up.
Ad Age has a nice column taking a look at Facebook and breaking down the different users that make up the popular social network. If you feel the need to get a better understanding of who uses this stuff, they pick out seven types of people who are updating their status updates right now.
A sample from Ad Age: {link no longer active}
The Drinker/Eater. We know our food and alcohol supply will forever be in danger with this group at the grill/restaurant/bar. The margaritas at the Concord are unreal! Grilling mahi mahi for the Ms. Half price Peroni at the Princeton (never). Marketer angle: If you’re selling anything that can be ingested, fire away. It just better be good or prepare for your dish to be dissed.
Other personality types include the BraggaBROcious ( Can’t believe I’m hanging with Jay-Z — he’s taller in person! ) and the Honored Parent ( Timmy scored 2 goals! ).
Definitely worth a read if you re targeting the Facebook crowd, though we don t see the Corporate RSS Re-Reader here…
