Research firms Nielsen and Deloitte have released a pair of reports on media activities favored by Americans. As reported in Adweek, the reports both show that television still dominates media consumption in the US. Nielsen’s most recent A2/M2 Three Screen Report found that Americans spent an average of 129 hours a month watching TV during the third quarter of 2009. That compared to 27 hours spent surfing the internet. A survey conducted by Deloitte for State of the Media Economy: Fourth Edition showed that among Americans 14-75 years old, 71 percent chose TV viewing as their preferred media activity. Deloitte’s report also showed TV as the top activity for every age group with the exception of Millennial Americans, or those aged 14-26 years old, who gave listening to music a slight edge over TV. Adweek has a table featuring Deloitte s data for all age groups.
TV Tops US Media Habits
Recommended For You
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…