Twitter is slowly making its venture towards profitability with new ad efforts. One of these new programs is called @earlybird for time sensitive ad offers the first company to do so is Disney, which is offering a two-for-one ticket promotion for The Sorcerer’s Apprentice, with the tweet taking users to a Fandango page to purchase the tickets with a special code.
Dick Costolo, Twitter’s chief operating officer, said it would continue to test concepts that can breed activity. “There’s going to be lots of iteration and testing,” said Costolo. “So far it’s working.”
The company is working on advertising with Promoted Tweets on the search page and Promoted Trends on the home page. Coca-Cola, for instance, reported 86 million impressions in a day and a 6 percent interaction rate for its Promoted Tweets campaign tied to the World Cup.
“I’m confident the ad platform already works for big brands in terms of the reach and engagement we can provide,” said Costolo.
The ads on Twitter are designed to work with functions in the service already, such as retweeting by @earlybird and running Promoted Trends on things that are popular now. “We’re trying to make sure our ad platform is organic to how people are already using Twitter,” said Costolo.
Source: AdWeek
