For all the talk of third parties having trouble finding success on the Wii, there are some pretty significant exceptions. The latest would be Ubisoft’s music game Just Dance. IndustryGamers {link no longer active} reports that Just Dance has surpassed 2 million copies sold around the globe since launching last November. Ubisoft said that this makes the game the fastest selling new IP from a third party on the Wii platform.
“The consumer response to Just Dance has been overwhelming,” said Tony Key, senior vice president sales and marketing at Ubisoft, U.S. “With Just Dance’s success we’ve seen a renewal of the music video game genre, as this is truly a game that is accessible and enjoyable for everyone.”
We don’t agree that this represents a “renewal” of the music game genre, but it does show that opportunities still exist if marketed properly to the right audience, and Ubisoft has certainly figured out how to tap into this segment of the Wii installed base.
