Writing for MCV UK, Christopher Dring has a two-part question and answer session with heads of UK marketing at major game companies. The kickoff question is the state of the economy and how it impacted marketing strategies throughout 2009. From there, Dring asks his participants to expound on the growth of TV and cinema ads, the decline in print, and of-course social media’s growing part in the mix.
Read part 1 of Dring’s article at MCV.
Read part 2 of Dring’s article at MCV.