Jack Black was the featured celebrity in Mike Snider’s latest ‘Celebrity Gamer Profile’ for USA Today. Naturally Black was there to plug the recently released game that has his name in the marquee, Brutal Legend. Black has game savvy, as someone who started playing arcade classics, and his experience reflects his LA upbringing. He says a burrito shop was the first place he ran into an arcade game sitting next to pinball machines. The rest of America might better relate with bars and pizza places.
This is the second feature of its type from Snider, the original being a profile of Seth Rogan back in March. Marketers pushing celebrity-infused games take note, USA Today may have the perfect PR opportunity for you.
Read more at USA Today.