A new ad out of DDB takes a candid approach of having people discuss their experiences of getting it in the can. And in the can, we mean in the butt. No, no, we mean in the can, Bud Light Lime, in the can.
From Ad Age :
Crude ads are, of course, nothing new in the category that brought the world the “Swedish Bikini Team,” but they’ve been a bit scarce since Miller Brewing Co.’s bottom-scraping use of bikini-clad mudwrestlers in a 2003 “tastes great, less filling” brawl.
Controversy followed that commercial as protestors said the ad objectified women, so we can t imagine what kind of response this one will bring. DDB and Bud are keeping this online only, hoping it will generate some nice viral buzz for the Bud Light Lime brand.
