It’s not often you see music videos anymore, let alone ones that actually involve viewers in on the action. However, a sweet new program from French house music producer Etienne de Crecy allows users to get in on the booty-shaking action.

The viral video program is called “Hashtag My Ass”, and along with the ability to shake along to the beat of the song, users can get involved by actually customizing the video to include photos from their Instagram feeds. Even if they’re not entirely of their buttocks.

Previously hashtagged photos with terms used in the song can be used within the video, including the likes of “#selfie” and “#throwback”, and the video’s home page also allows for other unique customization options. Users can then upload the results via YouTube, and show off their custom booty-shaking videos to whoever wants to see them. Check out the sample video below for a better idea of how it works.

The video not only features a bunch of butts being shaken around, but takes the Instagram images and super-imposes them onto album covers in a rather creative fashion, making it seem like the people in the video are actually browsing through your personal selections in-between all the butt-shaking.

This is a personable new approach to marketing, not only for the band and its butt-shaking single, but also for Instagram, as it allows users to impose their own personal photo library in a creative fashion, without having to pay any sort of extra fees. As a result, the band gets more exposure, and more people get on board to see how their Instagram library would reflect in an actual music video. Now, if only more bands would get in on the action.

To customize your own video (or if you just feel like taking a dance break in the office), head over to the “Hashtag My Ass” page and get down with your bad self.

Source: Recode.net