It’s funny how a few cosmetic changes to a character can attract someone to buying them through an in-game shop – as if it was telling them, “You have to have this!” In this case, an animal courier character for Valve’s Dota 2 managed to sell for a whopping $38,000. You read that right – a virtual character sold for that much.

Couriers are characters that are used throughout the game, and vary depending on the circumstance and what the user has in mind for them. Some can’t be easily bought, as you’ll have to open treasure chests to find them on occasion. Others, however, can, through the in-game shop. That is where PAADA, a Reddit trader, managed to sell theirs, a pink Enduring War Dog with an “Ethereal Flame,” for the whopping $38 K price tag.

Special effects are rare on couriers, but this is a startling price considering what the user is getting, and what kind of effect it’ll serve in the game.

This isn’t the first time someone’s paid big bucks for digital property in a game. A space station was sold for $100,000 at one point, and a plot of virtual land managed to fetch . . . wait for it . . . $2.5 million.

Let’s hope these users are happy with their purchases.

Dota 2 is available now for PC.

Source: Ars Technica