Warner Bros Interactive Entertainment announced that it has hired David Haddad to be vice president of digital publishing, where he will oversee all of WBIE’s digital titles, including MMO, free-to-play, and MOBA games. He will also be responsible for identifying and evaluating new business opportunities in the games space and will manage virtual merchandise sales, in-game advertising and product placement deals.
“We are making innovative strides in the digital games business and we feel we have found a great leader in David who can build upon our foundation,” said Warner Bros WBIE president Martin Tremblay. “David has excellent experience and knowledge of the digital business world and will lead our broader efforts as we forge new opportunities in the industry.”
“I’m thrilled to join Warner Bros. Interactive Entertainment with its strong base of games and rich, diverse brands,” said Haddad. “To make the most of this great opportunity, my focus will be on expanding the company’s impact in the fast growing digital games space.”
Haddad has over 25 years of experience in the industry and was previously the chief operating officer for Activision Blizzard’s Guitar Hero business and chief operating officer for Sierra Online. His experience also includes leadership roles at Liveplanet, Etoys, Mattel and The Walt Disney Company.
