This year s Blizzcon was again a sold out show, with tickets for the event going mere minutes after they were posted for sale.

Blizzcon went off without a hitch, with record attendance, a new World of Warcraft expansion announced, even an Ozzy Ozbourne concert, with the annual event once again showing how a brand can have a life of its own if given some prompting.

For an example of how deep some of these fans go in their love of World of Warcraft, and how the community develops with a subculture all their own, we ve embedded a video from their soundalike contest, hosted by Jay Mohr.

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