Zynga has gotten dinged a lot for copying other company’s games, being called out by Buffalo Studios in particular for their game Bingo Blitz. Zynga CEO Mark Pincus is striking back, saying that game incorporated elements of Zynga’s Poker Blitz and deflecting on the issue of innovation and copying game design.
“I think people in the industry are defining innovation different from the way we are,” said Pincus. “When you define innovation, you have to define what problem are you innovating against. The problem we are innovating against is how do we get a billion people to play together. That’s what we want to solve for. We need to innovate as an industry to make that happen. That’s a worthy goal. I think we are innovating as an industry and Zynga is contributing massively to it on many, many fronts.”
Source: VentureBeat
