Zynga has announced the launch of a new rewards program at RewardVille.com. While currently in beta mode, this new program will reward people who play certain Zynga titles with points that can be redeemed for virtual items.

“As a company focused on innovation we’re constantly testing new products and features, said Zynga in a statement. When experimenting with new products we take the feedback we receive and apply it to deliver the best possible user experience. We look forward to hearing how our users like RewardVille.”

Source: Inside Social Games