With a new role at Social Starts and VidCon coming up next week Jim Louderback has been busy. Taking on the task of editorial director for VidCon’s industry track, the industry badges are looking like they’ll sell out today for the popular event. On August 19th, Jim will also be interviewing Dan Altmann, CEO and co-founder of Naritiv about brands on Snapchat at [a]list Video summit.

We caught up with Jim to discuss what’s changing for VidCon’s industry track this year.

What’s different about VidCon this year?

Many things, first on the industry side we have a track dedicated to seminars from experts that are focused on real, tangible strategies that can be put in place on Monday – from making better thumbnails to driving more viewership via Twitter and Facebook. Second, we have a demo track where we’ve invited the top new platforms and technologies to show off their stuff – including VR, analytics tools and new platforms. Finally, we’ve got 14 fireside chats that will blow everyone away. Oh, and there’s a new Creator track that’s chock full of great content and the show is taking over the entire convention center.

What are you most excited about in the industry track?

I’m excited about everything, but I’m definitely going to be watching when Katie Couric talks with Ze Frank about the future of narrative content.

What are some brands doing the most interesting work in the video space in your mind?

We’ve got Marriott and Purina participating in a panel about brands becoming content creators. Secret Deodorant and Mountain Dew are presenting case studies about how they’ve worked with influencers on campaigns. Those four for sure.

Can you tell us a little bit about your new role at Social Starts?

Sure, I’m helping the leading seed investment group find new investments in media, Internet Of Things, mobile and analytics. These guys are somewhat under the radar, but they’ve made 180 investments in the last 4 years and have one of the strongest track record of success of any fund.

What are you thoughts on vertical video?

It makes me want to get up and dance!