Streaming services like Netflix and Hulu Plus have certainly left a dent in broadcast channels, though not to the point that television should be considered dead. However, Netflix CEO Reed Hastings believes that it’s just a matter of time before streaming services take over for good.

Hastings has stated that he believes television services will “die off” by the year 2030, according to The Daily Mail. He spoke at an industry event in Mexico City this week, stating, “It’s kind of like the horse, you know, the horse was good until we had the car. The age of broadcast TV will probably last until 2030.”

Granted, Netflix is leading the charge when it comes to gaining a huge streaming audience, mainly due to original shows like Orange Is the New Black and the returning House of Cards, as well as landmark deals with popular shows like Agents of S.H.I.E.L.D. and Gotham, as well as movies.

Nielsen has also adapted to the growth of streaming audiences, previously stating that it would measure viewership on certain devices, although that didn’t quite include mobile. However, Hastings isn’t fazed by this, as he explained to The Hollywood Reporter. “It’s not very relevant,” he said. “There’s so much viewing that happens on a mobile phone or an iPad that (Nielsen won’t) capture.”

Netflix’s growth overall certainly can’t be argued, as the company just opened a huge market in Latin America. “It is one of the fastest growth areas in the world in terms of broadband households and Internet connectivity,” explained Hastings.

The company has already made some monumental business moves for this year, with an increase for new customers to $8.99 a month, as well as the introduction of first-day movie releases starting next year, with the sequel to Crouching Tiger, Hidden Dragon leading the way.

Still, there is some argument for the value of traditional television, especially when it comes to sports programming, as well as news. However, as you can see from the growth of streaming services, there’s always room for something new…