Even with the success of his Snapchat service, that isn’t stopping the company’s founder, Evan Spiegel, from trying something different – this time in the way of vertical video advertising.
Per a report from TechCrunch, Spiegel recently traveled to an annual advertising festival in Cannes and put together a video pitch explaining what he has in mind for his new service, 3V Advertising. Standing for Vertical Video Views, the service would introduce a new customizable approach to mobile advertising, without pop-up ads getting in the way. The video can be found below.
Only time will tell if this new program will find its footing. Snapchat does deliver on a large, reliable audience (mainly in the 18-34 age bracket), but whether fans will delve into its advertising program have yet to be seen. Perhaps a livelier approach – one that breaks down the components even better – would do the trick…
