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October 10, 2019 | Nina Aghadjanian

Ford, Universal Pictures Launch Halloween VR Auto Experience

Ford and Universal Pictures create a ‘Bride of Frankenstien’-inspired immersive VR experience at Universal CityWalk Hollywood

May 7, 2019 | Dominic Haley

Forrester: Marketers Not Taking Full Advantage Of AI

Here is why you need to incorporate AI in your marketing strategy.

July 2, 2020 | Nina Aghadjanian

LinkedIn Rolls Out Follower Analytics For Pages

This week in social media news, LinkedIn adds a new follower analytics tool and invite process for pages plus an audio name pronunciation tool

May 6, 2020 | Alan Hart

The Spirit Of The Olympics And Technology With Lauren Sallata At Panasonic

During this 206th episode of “Marketing Today,” Alan B. Hart interviews Lauren Sallata, chief marketing officer at Panasonic Corporation of North America

February 20, 2019 | Jacqueline Fernandez

ANA Study Spotlights Ongoing Struggle With Diversity In Marketing

In a recent study, minorities in the marketing industry reveal they don’t trust their managers and feel they can’t speak freely about their culture

April 8, 2019 | H.B. Duran

ANA, IAB Form ‘Privacy for America’ Coalition, Propose National Data Laws

In the coming weeks, the coalition will meet with members of Congress, the FTC, Department of Commerce, the White House and others to present a national law based on Privacy for America’s paradigm

December 4, 2019 | Alan Hart

Four Billion Views On TikTok And More With CMO Of EOS Products Soyoung Kang

Soyoung Kang, the chief marketing officer at EOS Products brings a unique perspective and expertise in strategy and brand development that bridges product, retail and innovation

July 31, 2020 | Nina Aghadjanian

Why Gen Z Will Use Work To Change The World

The founder of Sylvain Labs Alain Sylvain on why Gen Z is the pro-change generation and how they’ll revolutionize the workplace

February 28, 2019 | Jacqueline Fernandez

Stella McCartney CMO Resigns; Delta Promotes CMO

This week’s executive shifts include Stella McCartney’s longtime CMO resigning, Aflac chief brand and communications officer dropping marketing duties, RaceTrac promoting their executive director of marketing, Global Chevrolet CMO is retiring, Delta promoting their CMO and more

January 29, 2020 | Alan Hart

Media Evolution With Chief Media Officer At Lilly, Lina Shields

The chief media officer for Lilly USA shares her thoughts on the importance of mentoring and advice on how to improve your career and advocate for yourself

January 30, 2020 | Nina Aghadjanian

Google Launches Experimental Short Form Video App Tangi

This week in social media, NBC announced its partnership with Snapchat to create exclusive Olympics content and Vine’s co-founder launched the Byte app

March 5, 2019 | H.B. Duran

KFC Launches Crowdfunding Campaign For More Bizarre Merchandise

KFC has no plans of slowing down the unusual promotion strategy and this time, it wants consumers to fund the efforts.

February 28, 2019 | H.B. Duran

Netflix Takes Cues From HBO, Plans ‘Highwaymen’ Speakeasy For SXSW

Netflix is bringing a speakeasy to SXSW next week to promote its original film, The Highwaymen

February 27, 2020 | Nina Aghadjanian

Mobile Marketing Spend To Grow 73 Percent Over Five Years, Report

The February 2020 edition of The CMO Survey found that companies plan to increase their mobile spending and, at least as of last month, had projected to increase Chinese budgets, too

July 30, 2020 | Nina Aghadjanian

For Remote Work To Thrive, Vulnerability And Experimentation Are Key

Two creative leaders, one an introvert and the other an extrovert, on why remote work necessitates vulnerability and experimentation

October 4, 2019 | Marina Kapralau

IRONMAN Taps New CMO In Time For Annual World Championship

This week’s executive marketing moves

August 19, 2019 | Nina Aghadjanian

Dr Pepper Parody Television Show 'Fansville' Returns For College Football Season

Dr Pepper is mixing diehard football fans and drama for its second season of Fansville, a marketing initiative created for college football season

May 14, 2020 | Nina Aghadjanian

Hendrick’s Gin’s “Pour it Forward” Campaign Provides Financial Support To Bartenders

Hendrick’s Gin launched a new video-based initiative called “Pour it Forward” that provides the bartending community financial support during COVID-19

May 28, 2020 | Nina Aghadjanian

TikTok Is The Top Grossing Non-Game App Worldwide For April

This week in social media news, Instagram rolls out new creator monetization tools like badges for Live and ads on IGTV

March 8, 2019 | Marina Kapralau

Instagram Tests Co-Watching; 'Game Of Thrones' Snapchat AR Marker

This week in social media news, Instagram tests video co-watching, Snapchat works with HBO to promote new Game of Thrones season