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December 10, 2020 | Nina Aghadjanian

KFC Mini-Movie To Premiere On Lifetime For The Holidays

KFC’s mini-movie, “A Recipe for Seduction,” will air on Lifetime’s website, apps and video-on-demand platforms throughout the holiday season

December 10, 2020 | Nina Aghadjanian

Video Ads Generate The Most Installs Per Impression For Casual Mobile Game Marketers

A new report from Moloco shows video ads generate the most installs per impression for mobile game marketers

December 9, 2020 | Alan Hart

Agility And Empowerment Through Tough Times With ThirdLove Co-Founder Heidi Zak

Host Alan Hart talks with Heidi Zak, the co-founder and CEO of ThirdLove, the 3rd largest online bra and underwear company in the United States.

December 9, 2020 | Nina Aghadjanian

Toyota North America Elevates Lisa Materazzo To Group Vice President Of Marketing

Today in leadership updates, Toyota North America promotes Lisa Materazzo to group vice president of marketing

December 8, 2020 | Nina Aghadjanian

A Second Look: Facebook Addresses What Netflix’s ‘The Social Dilemma’ “Gets Wrong”

Facebook issued a seven-point refutation of the claims made in Netflix’s documentary ‘The Social Dilemma’, which drew mixed reactions from the internet

December 8, 2020 | Nina Aghadjanian

Pepsi Launches Purpose-Driven Campaign To Spotlight Detroit Artists

Pepsi continues to integrate purpose into its brands with a new digital hub and creative campaign that aims to celebrate young Detroit artists

December 4, 2020 | Nina Aghadjanian

Real Estate Agents Tap Influencers To Engage Millennial Home Buyers

As COVID-19 limits in-person home walkthroughs, real estate agents in New York are partnering with macro-influencers to lure young home buyers

December 4, 2020 | Nina Aghadjanian

Video Game Industry Ad Spend Is Up 80 Percent Year-Over-Year

MediaRadar’s data show that Sony spent over $15 million on advertising its new Playstation PS5, which was released on November 19

December 3, 2020 | Nina Aghadjanian

Hootsuite Elevates Tara Ataya To First Chief People And Diversity Officer

Hootsuite has promoted its vice president of people, Tara Ataya, to the newly created role of chief people and diversity officer

December 3, 2020 | Nina Aghadjanian

Apps Flyer: Mobile Game Installs Jumped 45 Percent This Year

Apps Flyer’s annual State of Gaming report reveals a 69 percent increase in non-organic installs for mobile game apps during the pandemic

December 3, 2020 | Nina Aghadjanian

TikTok Is Testing Three-Minute Videos

This week in social media news, TikTok is giving some creators early access to a feature that lets them upload videos of up to three minutes long

December 3, 2020 | Nina Aghadjanian

What We’re Reading—Week Of November 30th

The stories we’re reading this week, now with takeaways in video form

December 2, 2020 | Alan Hart

Emojis, Expression & Leadership With Holler's Travis Montaque

On this 236th episode of “Marketing Today,” Alan speaks with Travis Montaque, the founder and CEO of Holler

December 2, 2020 | Steve Fowler

How To Choose The Right Marketing Budget For Your Video Game

Video game marketing professional Steve Fowler on the budget methods he’s been exposed to while running video game marketing teams and the pros and cons of each

December 1, 2020 | Nina Aghadjanian

The Pandemic Is Shifting How Consumers Shop In-Store And Online—Here’s How Marketers Can Respond

New research from Facebook IQ shows how marketers can respond to consumers’ changing preferences for in-store and online experiences

December 1, 2020 | Nina Aghadjanian

WARC: Global Ad Spend Will Decline By 10.2 Percent, Or $63.4 Billion, In 2020

WARC Data says that next year global ad spend will increase by 6.7 percent, meaning only 59 percent of 2020’s losses will be recouped

December 1, 2020 | Matthew Downes

Listen In: Search Is The New Advertising

Sarah Whedon, Content Marketing Manager at Teikametrics, joins Matt Bretz in our 24th episode of Listen In to discuss search advertising

November 30, 2020 | Nina Aghadjanian

Emarketer: 131 Million People Will Grocery Shop Online This Year

Emarketer’s latest research shows that 131 million people will grocery shop online this year, a 42 percent increase from 2019

November 25, 2020 | Nina Aghadjanian

Ford Appoints Suzy Deering As Chief Marketing Officer

This week in leadership updates, Ford names Suzy Deering as CMO and more

November 25, 2020 | Nina Aghadjanian

Twitter To Relaunch Verification Program Early Next Year With Help From User Feedback

This week in social media news, Twitter is asking for public feedback on a draft of its new verification policy and process, launching early next year