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February 23, 2023 | Carla Rover

The Metaverse And Money: How Brands Are Driving Investors’ Virtual Habit

Brands’ potential to innovate in the metaverse is driving billions in investment

January 27, 2023 | Carla Rover

‘Dead Space’ Campaign Taps Into World-Building And Social Challenges

The team behind the new tie-in social campaign @TheBench chatted with us about introducing the world of Dead Space to new audiences while connecting with a long-dormant—but dedicated—community

December 23, 2022 | Carla Rover

Why Embedded Finance Could Transform Social Commerce

Payments technology—and consumer trust—present a challenge for brand marketers amidst an $80 billion-dollar opportunity

June 6, 2022 | Nina Aghadjanian

How To Create More Effective Ads According To Snapchat’s Brand Lift Study

Snapchat shares brand-building tips, Meta says it’s developing a privacy-safe ad product, YouTube’s new feature lets users connect their TV to their phone and more

March 1, 2022 | Nina Aghadjanian

TikTok Highlights Top 2021 Hashtags And Rising Trends

TikTok research shows which hashtags thrived in 2021 and which are on the rise, a new app aims to be social media with a higher purpose and more

January 21, 2022 | Nina Aghadjanian

Forrester Predictions 2022: Disruptive Forces Necessitate Bold Decisions

Consumer demands will necessitate radical innovation through tech investment, less performative virtue signaling and cloud-native adoption

November 17, 2021 | Nina Aghadjanian

Social Media Marketing Trends To Watch In 2022

HubSpot research finds live content will be a leading social format and most marketers will focus on three to five platforms in 2022

October 15, 2021 | Nina Aghadjanian

EMarketer’s Retail Media Advertising Report Addresses Key Retailers Driving The Market

Ecommerce channel advertising will be among the fastest-growing segments of digital advertising, accounting for 1 in 8 digital ad dollars this year

October 1, 2021 | Nina Aghadjanian

Setting Up Your Out-Of-Home Advertising For Success

According to the Out of Home Advertising Association of America, OOH revenue may see a 10 to 12 percent uptick by the end of 2021

September 27, 2021 | Nina Aghadjanian

Pinterest Predicted 8 In 10 Trends Two Years In A Row

New Pinterest research found the platform predicted 8 in 10 trends two years in a row

September 20, 2021 | Nina Aghadjanian

Facebook Introduces Lead Generation On Instagram, Quote Request On Messenger And More

Facebook adds a handful of new messaging and lead generation tools across Facebook, Instagram and Whatsapp

August 30, 2021 | Nina Aghadjanian

How Measurement Silos Distort Brand And Behavioral Lift

DISQO study shows marketers who measure without a complete view of their campaign are leaving performance on the table

August 24, 2021 | Nina Aghadjanian

Snapchat’s New ‘Trends’ Resource Highlights Trending Topics And Keywords

Snapchat releases ‘Trends’ resource center around popular moments and keywords

August 2, 2021 | Nina Aghadjanian

New LinkedIn Guide Shares Best Practices For Brands

This week in social media news, LinkedIn’s latest guide offers tips for balancing short and long-term brand marketing

July 19, 2021 | Nina Aghadjanian

Vimeo And TikTok Announce Partnership To Help Businesses Create Better Video Ads

This week in social media news, Vimeo became the first video software company in TikTok’s Marketing Partner Program

May 24, 2021 | Nina Aghadjanian

Twitter’s Batch Of New Product Updates Aims To Attract Creators, Publishers And Advertisers

This week in social media news, Twitter has launched several new product offerings to catch up to its competitors, excite users and attract advertising dollars

May 13, 2021 | Nina Aghadjanian

Exclusive: The Emotional Factors Motivating Gen Z And Millennial Consumers

Fuse Media’s latest study examines how brands can empower multicultural Gen Z and millennial consumers and how doing so will impact their bottom line