AI, Connected-Devices And Biotech: Inside Amy Webb’s 2024 Emerging Tech Trends Report Panel At SXSW 2024

AI, the connected ecosystem of ‘Things,’ and advancements in biotechnology are part of a new tech supercycle, according to Amy Webb’s Featured SXSW Panel on The Future Institute’s 17th Emerging Tech Trends Report.

Philanthropy: Good For The Soul And The Business With Tom Nolan, CEO At Kendra Scott

In this episode, our guest (CEO of Kendra Scott) Tom Nolan and host Alan Hart discuss how determination led to his success, what he believes is the role of marketing, and the three pillars at Kendra Scott: family, fashion, and philanthropy.

Audience First Marketing And A Culture Of Learning With Lauren Weinberg, CMO At Square

Lauren Weinberg is a proud boy mom, a loving dog mom, and currently the Chief Marketing and Communications Officer at Square, driving global marketing and communications strategy.

New Report: Brands Shift Budgets To Influencers, Leverage AI

A recent report by CreatorIQ reveals that 67 percent of all marketing firms increased their budgets for influencer marketing between 2022 and 2023, with 76 percent diverting funds from other marketing channels to do so

Marketers See Retail Media As 2023’s Most Effective Digital Channel

AR Ads: A Sleeping Giant For Brands?

Recent studies show that AR ads perform better in terms of ad reception, brand perception, and purchase intention, but research also shows that context and powerful content—even when AR ads are not new to the viewer—unlock AR’s full potential to engage users

The Metaverse And Money: How Brands Are Driving Investors’ Virtual Habit

Brands’ potential to innovate in the metaverse is driving billions in investment

‘Dead Space’ Campaign Taps Into World-Building And Social Challenges

The team behind the new tie-in social campaign @TheBench chatted with us about introducing the world of Dead Space to new audiences while connecting with a long-dormant—but dedicated—community