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December 23, 2022 | Carla Rover

Why Embedded Finance Could Transform Social Commerce

Payments technology—and consumer trust—present a challenge for brand marketers amidst an $80 billion-dollar opportunity

December 21, 2022 | Carla Rover

The Intent Economy: Why Social Commerce Is More Important Than Ever

Ten years after its publication, we’re revisiting Harvard professor David “Doc” Searls’ speculations regarding the Intention Economy in the age of social commerce

December 21, 2022 | Alan Hart

Being A Data-Driven Agile Leader With Stacey Pool, CMO At Noodles & Co.

Stacey and host Alan Hart discuss the brand refresh she is leading at Noodles & Co. with digital initiatives and data components

December 19, 2022 | Richard Martinez

New CMOs Join Sprouts, McAfee, Hertz And More

A look at recent chief marketer appointments at Sprouts Farmers Market, Starz, McAfee, Hertz and more

December 19, 2022 | Carla Rover

The Majority Of Consumers Are Gaming During The Holidays

A recent survey by YouGov reveals that families are gaming to reconnect with distant loved ones, connect with kids and keep stress to a minimum

December 19, 2022 | Carla Rover

Personalization Will Drive Consumer Shopping In 2023

Consumers are curating their shopping experiences according to their in-the-moment demands—convenience and choice. Retailers who want to achieve customer loyalty amid the uncertainty of 2023 will have to do the same

December 16, 2022 | Ashley Otah

Trend Set: Analyzing Gen Z's Spending Habits, Media Consumption

What brands can do to engage Gen Zers and what the future of the journalism industry might look like as more Americans look to TikTok as their main source of news

December 16, 2022 | Carla Rover

Why ‘Account Of The Year’ Estee Lauder Chose TikTok To Reach Gen Z

Estee Lauder is a legacy brand often associated with older generations—that’s changing as the brand engages Gen Z with a TikTok-focused strategy

December 15, 2022 | Carla Rover

The State Of Retail Fashion Marketing In 2023: Mapping Marketers’ Biggest Opportunities

2023 may represent uncertainty for many industries, but for retail fashion brand marketers, the consumers are still swiping right on sustainable luxury retail brands

December 14, 2022 | Carla Rover

Brands And Social Ecommerce Face Uncertainty As UK Sets Sights On “Critical Third Parties”

A new UK Bill proposes potentially far-reaching powers over the tech companies driving the social eCommerce boom

December 14, 2022 | Alan Hart

Gaining Relevance And Connecting To Consumers With Laura Hutfless, CEO And Co-Founder Of FlyteVu

We’re discussing how consumers and pop culture need to inform marketing plans, why clients come to FlyteVu and the importance of building community

December 13, 2022 | Richard Martinez

ANA: The State Of Diversity In Marketing And Advertising In 2022

The marketing and advertising industry is more diverse than ever, according to the Association of National Advertisers

December 9, 2022 | Ashley Otah

Trend Set: Brands Innovate On Social To Drive Traffic, Sales

This week, Ayzenberg trend-watcher Ashley Otah examines how retailers are looking to social media for inspiration on how to engage shoppers directly and even deliver deals right to their phones.

December 8, 2022 | Carla Rover

Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming

Digital spaces are now “home” for Gen Z. That makes it easier to find Gen Z consumers, but it also means they are likely already inundated with ads

December 7, 2022 | Alan Hart

What Makes A Great CMO With Norm Yustin, Partner And Global Leader Of Customer Activation & Growth Practice At Russell Reynolds Associates

CMO Norm Yustin is widely published on the future of tech-enabled, go-to-market leadership, and he brings a unique perspective of developing self-awareness in pursuit of your passion

December 6, 2022 | Richard Martinez

Why Embedded Finance Could Transform Social Commerce

The Intent Economy: Why Social Commerce Is More Important Than Ever

Being A Data-Driven Agile Leader With Stacey Pool, CMO At Noodles & Co.

New CMOs Join Sprouts, McAfee, Hertz And More

The Majority Of Consumers Are Gaming During The Holidays

Personalization Will Drive Consumer Shopping In 2023

Trend Set: Analyzing Gen Z's Spending Habits, Media Consumption

Why ‘Account Of The Year’ Estee Lauder Chose TikTok To Reach Gen Z

The State Of Retail Fashion Marketing In 2023: Mapping Marketers’ Biggest Opportunities

Brands And Social Ecommerce Face Uncertainty As UK Sets Sights On “Critical Third Parties”

Gaining Relevance And Connecting To Consumers With Laura Hutfless, CEO And Co-Founder Of FlyteVu

ANA: The State Of Diversity In Marketing And Advertising In 2022

Trend Set: Brands Innovate On Social To Drive Traffic, Sales

Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming

What Makes A Great CMO With Norm Yustin, Partner And Global Leader Of Customer Activation & Growth Practice At Russell Reynolds Associates

Equinox, Lightspeed, Integral Ad Science Name New CMOs; Former Glossier CMO Becomes Chief Executive At Loop

What Marketers Can Learn From Balenciaga’s Wild Q4

Trend Set: Global Brands Center Customer Needs In New Campaigns

YouGov’s 2022 Best Brands Report Shows Notable Absences From Top 10

Building A Brand From The Inside With Stephanie McCarty, Chief Marketing & Communications Officer At Taylor Morrison

Why Embedded Finance Could Transform Social Commerce

The Intent Economy: Why Social Commerce Is More Important Than Ever

Being A Data-Driven Agile Leader With Stacey Pool, CMO At Noodles & Co.

New CMOs Join Sprouts, McAfee, Hertz And More

The Majority Of Consumers Are Gaming During The Holidays

Personalization Will Drive Consumer Shopping In 2023

Trend Set: Analyzing Gen Z's Spending Habits, Media Consumption

Why ‘Account Of The Year’ Estee Lauder Chose TikTok To Reach Gen Z

The State Of Retail Fashion Marketing In 2023: Mapping Marketers’ Biggest Opportunities

Brands And Social Ecommerce Face Uncertainty As UK Sets Sights On “Critical Third Parties”

Gaining Relevance And Connecting To Consumers With Laura Hutfless, CEO And Co-Founder Of FlyteVu

ANA: The State Of Diversity In Marketing And Advertising In 2022

Trend Set: Brands Innovate On Social To Drive Traffic, Sales

Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming

What Makes A Great CMO With Norm Yustin, Partner And Global Leader Of Customer Activation & Growth Practice At Russell Reynolds Associates

Equinox, Lightspeed, Integral Ad Science Name New CMOs; Former Glossier CMO Becomes Chief Executive At Loop

What Marketers Can Learn From Balenciaga’s Wild Q4

Trend Set: Global Brands Center Customer Needs In New Campaigns

YouGov’s 2022 Best Brands Report Shows Notable Absences From Top 10

Building A Brand From The Inside With Stephanie McCarty, Chief Marketing & Communications Officer At Taylor Morrison￼

Building A Brand From The Inside With Stephanie McCarty, Chief Marketing & Communications Officer At Taylor Morrison