Five Things We Learned: Advertising Week New York’s Biggest Ideas

Here are some of the best quotes from one of our favorite sessions at this year’s Advertising Week New York event.

How Brands “Self-Disrupt”: Brands Venture Into The Commerce And Content Matrix

Leading brands are rethinking marketing from top to bottom and marketers should take heed

The Current State Of D&I In Corporate America With Global Diversity And Inclusion Leader At Merck, Celeste Warren

We’re detailing important steps you can take to become a D&I ambassador and how it impacts the bottom line

Trend Set: Brooklyn Nets Center Community In New Ad With Help From Young Fans

Why Multiplayer Game 'Hell Is Others' May Signal A Pivot In Brand Storytelling

Released by A List Games on Oct. 20 on Steam™, Hell is Others offers players 60 hours of storytelling

Using Data To Drive Transformation With CMO At NetApp James Whitemore

James Whitemore joins me with an update on the work and results he’s been driving at NetApp since our last conversation on Episode 234

TikTok Amps Up Brand Appeal With Ad Tech Tools

This week in social media news, we’re looking at the launch of TikTok World, Kanye West’s new social platform purchase as well as a new brand activation in Roblox from Invisalign.

The Importance Of Customer Experience With Co-Founder & CEO Of Squeeze Brittany Driscoll

We’re discussing how being your authentic self, investing in relationships and reflecting on how customers feel after they encounter your brand leads to long-lasting success

Being A Relevant Brand In Today's World With Rob Willey, CMO At Cheribundi

We’re discussing high-growth marketing and producing content rooted in paying attention to your audience rather than simply trying to get their attention

Trend Set: Disney, McDonald's Lean On Nostalgia To Drive Innovation, Sales

Ashley Otah, Ayzenberg’s resident trendspotter, examines some of the most significant moves made by giants of commerce in this roundup of what’s trending on our timelines.

The Sleeping Virtual Giant: Why 94 Percent Of Marketers Believe In The Metaverse

A recent survey by integrated communications company RRD revealed a surprising statistic: 94 percent of marketing decision-makers believe the metaverse represents a new way to reach their audiences. Yet just 15 percent of consumers are actually using metaverse channels. This gap between marketers’ aspirations and consumers’ underwhelming adoption of this new media landscape might actually be explained by gaming.

Peloton, The NBA And State Farm See Departures And New Arrivals

Marketers are making moves this week, taking on posts at Peacock, Fossil and Bacardi. We also track the departure of chief marketing officers at Peloton, the NBA, State Farm and Lowe’s.

IAB Releases New Guidelines For In-Game Ad Measurement

The IAB introduced new guidelines to help companies measure the impact of in-game ads

Trend Set: Checking Out The Vibes On Google Maps

In this week’s trend roundup, Ayzenberg’s Ashley Otah examines three major developments in tech and fashion.

Modernizing A 135-Year-Old Brand With Avon's Global CMO Kristof Neirynck

The task of revitalizing a 135-year-old brand for today’s market is daunting at best, but for Avon’s Global CMO Kristof Neirynck, that’s just the challenge he wanted to tackle.

Why Games Are The New Social Platform

Gaming platforms are notorious for their side chatter, but the noise masks a tidal shift in how consumers communicate about digital content.

Trend Set: Entertainment Giants Partner Up

Ayzenberg’s Ashley Otah explores some next-level immersive and experiential collaborations trending on our timelines this week.

Next-Level Brand Promises With Del Taco CMO Tim Hackbardt

In this episode, we discuss how the Del Taco CMO is working to take a new brand promise and make it the essence of the company’s culture.

How Immersive Advertising Is Changing The Way Networks Market Content

Networks—and the brands that rely on them—are ramping up their creativity and finding new ways to draw viewers back to “old TV’ with immersive advertising.

Trend Set: Collaborations On Our Radar

Ayzenberg’s Ashley Otah returns this week with the latest trends focused on collaborations and partnerships