573 RESULTS SORT BY: RELEVANCE NEWEST OLDEST October 28, 2022 | Carla Rover Five Things We Learned: Advertising Week New York’s Biggest Ideas Here are some of the best quotes from one of our favorite sessions at this year’s Advertising Week New York event. October 26, 2022 | Carla Rover How Brands “Self-Disrupt”: Brands Venture Into The Commerce And Content Matrix Leading brands are rethinking marketing from top to bottom and marketers should take heed October 26, 2022 | Alan Hart The Current State Of D&I In Corporate America With Global Diversity And Inclusion Leader At Merck, Celeste Warren We’re detailing important steps you can take to become a D&I ambassador and how it impacts the bottom line October 21, 2022 | Ashley Otah Trend Set: Brooklyn Nets Center Community In New Ad With Help From Young Fans October 21, 2022 | Carla Rover Why Multiplayer Game 'Hell Is Others' May Signal A Pivot In Brand Storytelling Released by A List Games on Oct. 20 on Steam™, Hell is Others offers players 60 hours of storytelling October 19, 2022 | Alan Hart Using Data To Drive Transformation With CMO At NetApp James Whitemore James Whitemore joins me with an update on the work and results he’s been driving at NetApp since our last conversation on Episode 234 October 17, 2022 | Carla Rover TikTok Amps Up Brand Appeal With Ad Tech Tools This week in social media news, we’re looking at the launch of TikTok World, Kanye West’s new social platform purchase as well as a new brand activation in Roblox from Invisalign. October 12, 2022 | Alan Hart The Importance Of Customer Experience With Co-Founder & CEO Of Squeeze Brittany Driscoll We’re discussing how being your authentic self, investing in relationships and reflecting on how customers feel after they encounter your brand leads to long-lasting success October 11, 2022 | Alan Hart Being A Relevant Brand In Today's World With Rob Willey, CMO At Cheribundi We’re discussing high-growth marketing and producing content rooted in paying attention to your audience rather than simply trying to get their attention October 7, 2022 | Ashley Otah Trend Set: Disney, McDonald's Lean On Nostalgia To Drive Innovation, Sales Ashley Otah, Ayzenberg’s resident trendspotter, examines some of the most significant moves made by giants of commerce in this roundup of what’s trending on our timelines. October 6, 2022 | Carla Rover The Sleeping Virtual Giant: Why 94 Percent Of Marketers Believe In The Metaverse A recent survey by integrated communications company RRD revealed a surprising statistic: 94 percent of marketing decision-makers believe the metaverse represents a new way to reach their audiences. Yet just 15 percent of consumers are actually using metaverse channels. This gap between marketers’ aspirations and consumers’ underwhelming adoption of this new media landscape might actually be explained by gaming. October 4, 2022 | Carla Rover Peloton, The NBA And State Farm See Departures And New Arrivals Marketers are making moves this week, taking on posts at Peacock, Fossil and Bacardi. We also track the departure of chief marketing officers at Peloton, the NBA, State Farm and Lowe’s. October 3, 2022 | Carla Rover IAB Releases New Guidelines For In-Game Ad Measurement The IAB introduced new guidelines to help companies measure the impact of in-game ads September 30, 2022 | Ashley Otah Trend Set: Checking Out The Vibes On Google Maps In this week’s trend roundup, Ayzenberg’s Ashley Otah examines three major developments in tech and fashion. September 28, 2022 | Alan Hart Modernizing A 135-Year-Old Brand With Avon's Global CMO Kristof Neirynck The task of revitalizing a 135-year-old brand for today’s market is daunting at best, but for Avon’s Global CMO Kristof Neirynck, that’s just the challenge he wanted to tackle. September 27, 2022 | Carla Rover Why Games Are The New Social Platform Gaming platforms are notorious for their side chatter, but the noise masks a tidal shift in how consumers communicate about digital content. September 23, 2022 | Ashley Otah Trend Set: Entertainment Giants Partner Up Ayzenberg’s Ashley Otah explores some next-level immersive and experiential collaborations trending on our timelines this week. September 22, 2022 | Alan Hart Next-Level Brand Promises With Del Taco CMO Tim Hackbardt In this episode, we discuss how the Del Taco CMO is working to take a new brand promise and make it the essence of the company’s culture. September 20, 2022 | Carla Rover How Immersive Advertising Is Changing The Way Networks Market Content Networks—and the brands that rely on them—are ramping up their creativity and finding new ways to draw viewers back to “old TV’ with immersive advertising. September 16, 2022 | Ashley Otah Trend Set: Collaborations On Our Radar Ayzenberg’s Ashley Otah returns this week with the latest trends focused on collaborations and partnerships Previous234 5 678Next
October 28, 2022 | Carla Rover Five Things We Learned: Advertising Week New York’s Biggest Ideas Here are some of the best quotes from one of our favorite sessions at this year’s Advertising Week New York event.
October 26, 2022 | Carla Rover How Brands “Self-Disrupt”: Brands Venture Into The Commerce And Content Matrix Leading brands are rethinking marketing from top to bottom and marketers should take heed
October 26, 2022 | Alan Hart The Current State Of D&I In Corporate America With Global Diversity And Inclusion Leader At Merck, Celeste Warren We’re detailing important steps you can take to become a D&I ambassador and how it impacts the bottom line
October 21, 2022 | Ashley Otah Trend Set: Brooklyn Nets Center Community In New Ad With Help From Young Fans
October 21, 2022 | Carla Rover Why Multiplayer Game 'Hell Is Others' May Signal A Pivot In Brand Storytelling Released by A List Games on Oct. 20 on Steam™, Hell is Others offers players 60 hours of storytelling
October 19, 2022 | Alan Hart Using Data To Drive Transformation With CMO At NetApp James Whitemore James Whitemore joins me with an update on the work and results he’s been driving at NetApp since our last conversation on Episode 234
October 17, 2022 | Carla Rover TikTok Amps Up Brand Appeal With Ad Tech Tools This week in social media news, we’re looking at the launch of TikTok World, Kanye West’s new social platform purchase as well as a new brand activation in Roblox from Invisalign.
October 12, 2022 | Alan Hart The Importance Of Customer Experience With Co-Founder & CEO Of Squeeze Brittany Driscoll We’re discussing how being your authentic self, investing in relationships and reflecting on how customers feel after they encounter your brand leads to long-lasting success
October 11, 2022 | Alan Hart Being A Relevant Brand In Today's World With Rob Willey, CMO At Cheribundi We’re discussing high-growth marketing and producing content rooted in paying attention to your audience rather than simply trying to get their attention
October 7, 2022 | Ashley Otah Trend Set: Disney, McDonald's Lean On Nostalgia To Drive Innovation, Sales Ashley Otah, Ayzenberg’s resident trendspotter, examines some of the most significant moves made by giants of commerce in this roundup of what’s trending on our timelines.
October 6, 2022 | Carla Rover The Sleeping Virtual Giant: Why 94 Percent Of Marketers Believe In The Metaverse A recent survey by integrated communications company RRD revealed a surprising statistic: 94 percent of marketing decision-makers believe the metaverse represents a new way to reach their audiences. Yet just 15 percent of consumers are actually using metaverse channels. This gap between marketers’ aspirations and consumers’ underwhelming adoption of this new media landscape might actually be explained by gaming.
October 4, 2022 | Carla Rover Peloton, The NBA And State Farm See Departures And New Arrivals Marketers are making moves this week, taking on posts at Peacock, Fossil and Bacardi. We also track the departure of chief marketing officers at Peloton, the NBA, State Farm and Lowe’s.
October 3, 2022 | Carla Rover IAB Releases New Guidelines For In-Game Ad Measurement The IAB introduced new guidelines to help companies measure the impact of in-game ads
September 30, 2022 | Ashley Otah Trend Set: Checking Out The Vibes On Google Maps In this week’s trend roundup, Ayzenberg’s Ashley Otah examines three major developments in tech and fashion.
September 28, 2022 | Alan Hart Modernizing A 135-Year-Old Brand With Avon's Global CMO Kristof Neirynck The task of revitalizing a 135-year-old brand for today’s market is daunting at best, but for Avon’s Global CMO Kristof Neirynck, that’s just the challenge he wanted to tackle.
September 27, 2022 | Carla Rover Why Games Are The New Social Platform Gaming platforms are notorious for their side chatter, but the noise masks a tidal shift in how consumers communicate about digital content.
September 23, 2022 | Ashley Otah Trend Set: Entertainment Giants Partner Up Ayzenberg’s Ashley Otah explores some next-level immersive and experiential collaborations trending on our timelines this week.
September 22, 2022 | Alan Hart Next-Level Brand Promises With Del Taco CMO Tim Hackbardt In this episode, we discuss how the Del Taco CMO is working to take a new brand promise and make it the essence of the company’s culture.
September 20, 2022 | Carla Rover How Immersive Advertising Is Changing The Way Networks Market Content Networks—and the brands that rely on them—are ramping up their creativity and finding new ways to draw viewers back to “old TV’ with immersive advertising.
September 16, 2022 | Ashley Otah Trend Set: Collaborations On Our Radar Ayzenberg’s Ashley Otah returns this week with the latest trends focused on collaborations and partnerships