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January 23, 2023 | Ashley Otah

Trend Set: Mountain Dew Leans Into Drop Culture; L'Oréal Turns To Influencers Over 40

This week, we’re sharing an example of a brand leveraging a cultural moment and a beauty industry giant turning to older influencers for its latest campaign

January 19, 2023 | Carla Rover

State Of Mobile 2023: Social App Usage Soars, US And TikTok Top Consumer Spending

A new report from Data.ai reveals that American consumers and TikTok lead in average revenue per user (ARPU), but is the platform delivering results for marketers?

January 18, 2023 | Alan Hart

The Business Benefits Of Continued Education With Michelle Boockoff-Bajdek, CMO At Skillsoft

Michelle Boockoff-Bajdek, CMO at Skillsoft, is a big proponent of continual learning and believes development and growth should be accessible to all. She is passionate about making learning fun and gets to do just in her role

January 17, 2023 | Carla Rover

Retailers Look To Search, Partnerships For Growth In 2023

Retailers are seeing falling ROI on some ad strategies and will look to partnerships to boost customer acquisition and revenues in 2023

January 17, 2023 | Ashley Otah

Trend Set: Hyper-Personalization Grows On Social

Meeting people where they are—whether through personalized content streams or inclusive design—is the latest brand pivot, as outlined by Ayzenberg’s Ashley Otah in this week’s trend roundup

January 13, 2023 | Carla Rover

Could AI Be A Powerful Creative Tool For Brand Marketers?

AI will fuel creativity and boost productivity in the coming years. Here’s a look at brands that are already joining the AI bandwagon

January 12, 2023 | Richard Martinez

McDonald’s Promotes Chief Marketer To Executive Suite; TIME, Denny's, Broncos Welcome New CMOs

We’re tracking new hires and promotions among chief marketers at McDonald’s, Denny’s, TIME and the Denver Broncos this week.

January 12, 2023 | Carla Rover

Analysts: Gaming Growth Expected In 2023 Despite Recession Fears

Analysts like Morgan Stanley believe that 2023 will likely be “an inflection year” for the gaming industry

January 11, 2023 | Alan Hart

The Power Of Breakthrough Creative With Geoff Tanner, Chief Commercial And Marketing Officer At J.M. Smucker Co.

J.M. Smucker Co. CMO Geoff Tanner explains “The Power of One,” the importance of household penetration and reach and how improved metrics will impact the future of marketing and creative

January 10, 2023 | Carla Rover

Consumers Will Look To Influencers For Brand Discovery In 2023

Consumer concern over the cost of living is driving them to be cautious about spending and look for affordable alternatives to higher-priced goods—including new brands

January 5, 2023 | Carla Rover

CES: Brands Showcase Emergent Tech That Amplifies Convenience And Inclusivity

Some of the world’s most recognizable brands are showcasing tech that removes friction from consumer experiences at CES.

January 4, 2023 | Carla Rover

Snap Leans Into AR Brand Experiences: Q&A With Snap Canada GM Matt McGowan

We spoke with Matt McGowan, Snap’s general manager, about how providing user-friendly AR tools has presented an opportunity for brands and creators

January 4, 2023 | Alan Hart

Being Instinct-Led And Data-Supported With Jay Livingston, CMO At Shake Shack

Shake Shack CMO Jay Livingston discusses how the restaurant chain is meeting consumers’ digital needs and the importance of purpose

January 3, 2023 | Alan Hart

The Data Of Decision Making With Greg Dolan, CEO At Keen Decision Systems

In today’s episode, we’re discussing how Keen’s work impacts marketing performance across the industry, what the data tells us about long-held best practices and why so many companies are working to strengthen first-party data relationships

December 23, 2022 | Ashley Otah

Three Trends That Made 2022

A look at three major 2022 trends including the exponential impact of Generation Z, widespread brand collaborations and TikTok’s takeover of the entertainment world

December 23, 2022 | Carla Rover

Why Embedded Finance Could Transform Social Commerce

Payments technology—and consumer trust—present a challenge for brand marketers amidst an $80 billion-dollar opportunity

December 21, 2022 | Carla Rover

The Intent Economy: Why Social Commerce Is More Important Than Ever

Ten years after its publication, we’re revisiting Harvard professor David “Doc” Searls’ speculations regarding the Intention Economy in the age of social commerce

December 21, 2022 | Alan Hart

Being A Data-Driven Agile Leader With Stacey Pool, CMO At Noodles & Co.

Stacey and host Alan Hart discuss the brand refresh she is leading at Noodles & Co. with digital initiatives and data components

December 19, 2022 | Richard Martinez

New CMOs Join Sprouts, McAfee, Hertz And More

A look at recent chief marketer appointments at Sprouts Farmers Market, Starz, McAfee, Hertz and more

December 19, 2022 | Carla Rover

The Majority Of Consumers Are Gaming During The Holidays

A recent survey by YouGov reveals that families are gaming to reconnect with distant loved ones, connect with kids and keep stress to a minimum