by Jocelyn Johnson
The business of “live” content on the Internet is no easy task. Despite the hype around Periscope and Meerkat, and now most recently “HuffPost 24”, live viewing digitally has consistently faced challenges to seize the type of sustainable audience supports its logistical overhead. Not to mention the quite obvious conundrum that Live content can become obsolete and difficult to monetize seconds after it airs.
So, try for a moment to wrap your head around the risk-reward of live video being syndicated across the Internet instantly, to maintain real-time relevance for hundreds of publishers and journalists.
But just when master content syndicator Reuters identified that most news outlets grapple with servicing live breaking news, it decided to develop and roll out “Reuters Live Online,” which became available earlier this spring.
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