by Jessica Klein

Though advertisers tend to shell out less money during the height of the summer, Divimove, a European MCN, found that YouTube views increase throughout July and August. Of course, the latter makes sense — when kids are out of school, they have lots more time to tune into YouTube content.

Why the first is the case harkens back, quite possibly, to traditional TV schedules. Since the networks assume that people are away on vacation, they figure that these people won’t be tuning into regular programming. The internet doesn’t require such regular viewing habits, hence YouTube creators’ summer success. In fact, Divimove data shows that people watch as much as 10 percent more online video in the summer, which goes up to 20 percent more when it comes to teenagers between ages 13 and 17.


Divimove summer ads study


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