Despite a lack of presence on Facebook and Twitter, Apple seems to be doing just fine. However this weekend they chose Tumblr rather than any other network to showcase their foray into the trenches social media. It makes sense with the campaign’s tagline: ‘Every color has a story.’
The campaign is essentially four 15-second vidoes in English, Spanish and French for the iPhone 5c. The seamless integration of video rather than the typical .gifs shows the versatility of Tumblr as well as its increasing attractiveness to marketers.
You can check out Apple’s Tumblr campaign here.