When online comedy behemoth Funny Or Die teams up with Volkswagen America, some seriously funny business goes down. The new online spot takes the same form of the types of skits that made a name for the comedy site.
“Funny or Die is one of the most recognized and sought-after brands in comedy today so we knew they would be the perfect partner to amplify Volkswagen’s unique sense of humor,” said VP of Marketing at Volkswagen, Vinay Shahani in a statement on MediaPost.
A hapless boyfriend learns he must impress his girlfriend’s parents by transforming his greyscale bachelor pad apartment in just 2 hours. A strange, overly intrusive neighbor with a devil-may-care attitude is there to step in and make the magic happen. What ensues is a trip through Target that can only happen with a little cinematic magic and the awesome handling of a Volkswagen Golf, of course.
Sneak peeks of the comedy spot will be airing on TBS, alongside Big Bang Theory and TBS movies, a boost to drive viewers to the full spot on Funny Or Die. Turner Broadcasting has been representing Funny Or Die’s advertising with the goal to “provide brands access to premium comedic content, while offering promotional scale with Turner’s portfolio of premium brands like TBS and Adult Swim.”