Soon to be in theaters, The Grey is the story of an oil drilling team in Alaska struggle to survive after a plane crash strands them in the wild. A pack of wolves are hunting the humans who see them as intruders. Several Facebook destination apps have been rallying fans on Facebook with various engagements and sweepstakes. An app called The Grey contains trailers and links to social media (including Google+). Fans can register to win a trip to the Daytona 500, text to win a trip to Alaska or check out a PDF and learn more about the gray wolf or pick up some survival tactics. The app also contains a link to the film’s Tumblr which contains stills from the film and a link to the official website. Fans can also win a poster signed by Liam Neeson after uploading a photo of themselves with a poster, standee or billboard for The Grey. Another app called “Local Heroes Sweeps” asks fans to tell their story about how they have acted as a hero to win free movie tickets for a year. At the top of the app, a box containing stories from different heroes in the news is followed by user submitted stories which fans can read and vote on in order to determine the winner.