How can a vehicle that drives constant conversation and connectivity actually make us lonelier A recent animated video from Shimi Cohen called The Innovation of Loneliness illustrates points from author Sherry Turkle’s Alone Together and Dr. Yair Amichai-Hamburgers Hebrew article The Invention of Being Lonely into a lively commentary on the parallels between loneliness and increase usage of social media.

The video plays out like a moving infographic (it’s quite pretty), slowly building momentum to suggest how social networks have increasingly made us less connected and more, self-promotional, self-indulgent, delusional, depressed and ultimately, lonely.

Upworthy writer Ray Flores describes his reaction to the short film, “At 0:40, my jaw hits the floor when creator Shimi Cohen outlines the capacity of our social circles. And when at 2:20 he gets into the mind-blowing reason hitting delete is a crutch…Yup, my brains were pretty much leaking out my ears.”

Elite Daily says, “We, as human beings, think that through social networks, we’ve somehow become more social creatures. The problem with this theory is, the more we ‘connect’ online, the less actual human interactions we have, making us actually fairly unsocial.”

The video escalates into borderline preachy, but does possess some undeniable points –  like, “presenting the best self to peers” and “withholding information that is less attractive” or meticulously “choosing the best possible profile picture” to put out into the wild.

Cohen might not show “exactly what’s wrong with our social structure now, and how we manipulate how we want to be presented to peers, family members, and potential mates on social media, rather than having vulnerable and genuine conversations in real time” like Elite Daily suggests, but the video is something to think about over the weekend.

The short is so beautiful, you’ll want to tell someone. And while you’re at it, give us your gut reaction in the comments below!