by Jessica Klein
You can always look to subscriber numbers to see who’s the most popular creator on YouTube (yes, PewDiePie continues to hold onto the number one spot when it comes to individual creators), but don’t forget that video has become a central part of other social platforms, as well.
What with the likes of Twitter and Facebook making changes that increasingly accommodate their video watchers, Tubular Labs has decided to take a look at the performance of media brands and creators across multiple social video platforms, including YouTube, Facebook, Twitter, Instagram, and Vine. The video measurement company aims to provide a regular chart of cross-platform performance for the digital video industry, appearing with fresh stats on a monthly basis.
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