Gamespot and Axe have come together for a Twitter-based social engagement that allows fans to pledge their allegiance for BF3 or COD:MW3. Fans engagement is tracked across countries, continents and states. At the time of publication, Battlefield 3 was dominating with 10,910 tweets over 3,996 tweets for MW3.
Pledge Your Allegiance
Recommended For You
Report: How Gen Z Social Search Changed Product Discovery
As Gen Z increasingly embraces social search to discover new products, marketers are finding new opportunities…
State Of Mobile 2023: Social App Usage Soars, US And TikTok Top Consumer Spending
A new report from Data.ai reveals that American consumers and TikTok lead in average revenue per…
Why ‘Account Of The Year’ Estee Lauder Chose TikTok To Reach Gen Z
Estee Lauder is a legacy brand often associated with older generations—that’s changing as the brand engages…