Reddit has launched a new year-in-review feature that gives users a personalized snapshot of their activity from the past year, reminiscent of Spotify’s “Wrapped” compilation tool and Instagram’s recently announced “Playback” Stories feature.
Reddit has in years past analyzed global aggregate data to round up the year’s most popular threads, subreddits and “Ask Me Anything” interviews. This year marks the first time it’s giving users access to a fun slideshow that breaks down how far they’ve scrolled through subreddits—with bananas as the unit of measurement—whether they were among the first Redditors to engage with big trends, frequency of interaction and what niche topics resonated with them.
Additionally, similar to how Spotify’s “Wrapped” feature allocates a badge to premium subscribers based on their listening habits, Reddit will categorize users as a specific type of Redditor by allotting them a “secret ability.” Another similarity: Reddit’s personalized feature doesn’t take into account 100 percent of users’ activity in 2021, just usage between January 1 and November 30.
Redditors can then share these insights across Facebook and Twitter, with the option of showing or hiding their username.
According to Reddit Recap 2021, in 2021 Redditors created 366 million posts, a 19 percent increase year over year. And as of November 9, the platform has seen 2.3 billion total comments, a 12 percent increase YOY and 46 billion total upvotes, a 1 percent increase YOY. The top seven most viewed topics of 2021 were cryptocurrency, gaming, sports, weddings, health and fitness, food and drink, and movies and television.
