Last year, Sony provided an innovative way for fans to catch its pre-E3 PlayStation press conference by partnering with a number of theaters to bring the show to the big screen. The campaign was a huge success, bringing thousands of fans to 75 theaters to watch the show live, and awarding them with exclusive goodies. With that, it’s doing it again for this year’s show.
Sony has announced the 2016 PlayStation E3 Experience, which will be taking place on 85 screens (a ten-screen increase) on Monday, June 13th. Like last year, fans will be able to see what happens as the show unfolds, with breaking announcements and returning favorites, including The Last Guardian and its PlayStation VR headset.
In addition, a number of goodies will once again be given to attendees, including a commemorative E3 Experience cup; a PlayStation collectible card (similar to the trading cards given out during previous PlayStation Experience events in Las Vegas and San Francisco); and a “digital gift basket,” with a number of codes available for redemption.
This is the third year for Sony’s theater campaign for its pre-E3 show, and it continues to grow each time. The company even released a video showcasing just how many people wait in line to see what Sony will be revealing.
The PlayStation Blog has a full listing of theaters taking part, and those interested in getting tickets can do so by visiting this link. Sony has noted that some theaters may already be out of tickets, but fans can add themselves to a waitlist as a “select number” of seats will open up on a first come, first serve basis.
For those that don’t get in, Sony will still stream its pre-E3 press conference live through its PlayStation Blog, as well as other media sites.