A recent report administered by the University of Chicago Booth School of Business revealed that the urge to check social media platforms like Facebook, Twitter and Pinterest was eerily comparable to temptations to cigarettes and sex.
In the study administered in Germany, subjects between the ages of 18-85 years old were asked to inform researchers every thirty minutes if they felt a need from “strong” to “irresistible” to check their social communities on mobile devices and also rate their desire for other needs such as sleeping, drinking, smoking or sex. They found subjects rated wanting to check social media stronger than the rest.
Lead author of the study, Wilhem Hofmann stated, “Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not cost much to engage in these activities, even though one wants to resist.”
The research stems from previous social study that poses the question, “Is social media destroying real-world relationships ”
Find out more at Mashable.
